On-Demand Webinar

00:00:00 Alexandria Clapp

Good afternoon, everyone, and thank you for joining today'sdemo leadership development made simple quickly create world class programs.I'd like to think today's sponsor book club, Book Club makes the wisdom inbooks accessible, approachable, and applicable for better leadershipdevelopment.

00:00:20 Alexandria Clapp

I'm Alexandria Clapp, the senior content manager forLearning tech and Tech Sciences at ATD, and I will be your moderator today. Iknow our speaker plans to keep you engaged the route, so if you would like tointeract with him and your fellow participants throughout our session, makesure to select everyone in the chat box and say Hello to Jonathan now.

00:00:39 Alexandria Clapp

Now we will have time for Q&A at the end of the session,so I'll hold on to any new or unanswered questions to be addressed at thattime. And now I'm very pleased to introduce today's speaker. Jonathan Monk isthe CEO of Book Club and we are looking forward to learning more aboutleadership development.

00:01:00 Alexandria Clapp

It's simple, so without further ado, I'm going to pass itover to Jonathan to take it away for us today.

00:01:05 Jonathan Munk

Thanks, Alexandria. Great to be with you everyone. Maybequickly in the chat. Drop a quick note from where you're dialing in today andI'd love to just see the audience that we've got while we are doing that, Iwill let you know that I am calling in from southern Utah down by Zion NationalPark. So we sort of have the luxury of the beautiful.

00:01:28 Jonathan Munk

Southwest desert.

00:01:30 Jonathan Munk

Area and it's really great. And finally the heat is startingto calm down, so it's nice to have a bit of sunny but not so hot of weather infront of us now, but welcome to all of you. Really cool to see some of theaudience here calling in from all over the place and and that's awesome. I knowyou guys are here.

00:01:50 Jonathan Munk

For the the product and we're going to jump right into that,I want to maybe just give one quick note on what book club is for those whodon't know.

00:02:02 Jonathan Munk

Good to hear you from Oregon and Indianapolis. You from theNetherlands? I was there just a couple of years ago and I can't wait to comeback. So really great. And thank you for calling in late in the day for you aswell. So really cool to see where all of you are dialing in from. And Michael,thanks and welcome from Connecticut.

00:02:22 Jonathan Munk

Today, we're going to talk about leadership development madesimple. That's a little bit oxymoron because is there such a thing as simpleleadership development? Probably not. But the way that you build and organizeprograms is difficult and challenging, and book club aims to simplify that forpeople as much as possible.

00:02:42 Jonathan Munk

Let me give you a quick overview really quickly of what bookClub does. So book Club, our mission is to empower learning and developmentprofessionals to create learning programs really simply so that they can usebooks to grow their people and more scalable.

00:03:01 Jonathan Munk

More efficient and easier and more cost effective ways sothat you and your team can create what we call shared working knowledge. Andthat means you operate as a team using common frameworks shared understanding.

00:03:18 Jonathan Munk

Common experiences and you have a vocabulary in a frameworkand a way to operate as a team that allows you to just do things in a betterand more effective way. That's essentially what book club is all about. I'mgoing to jump right into the platform and I'll just say as you I guess as youguys have questions, please just feel free.

00:03:38 Jonathan Munk

Drop them in the chat. If I see one that's relevant at themoment, I've got the chat window open here, so I'll try and address those ifthey're sort of in the flow of what we're talking about. And then we'll makesure we leave some time here at the.

00:03:52 Jonathan Munk

And as well for people to ask questions and we can answerany of those that you might have. So please treat it as an open discussion. I'mhappy to share anything and everything that I can in the time that we haveallotted together today.

00:04:04 Jonathan Munk

With that, this is the book called Platform. You can thinkabout book club as really a couple of things. The first principle to understandis that book club, what we do is we take books and we turn it into microlessons, a series of micro lessons based on the Prince.

00:04:23 Jonathan Munk

Peoples and concepts and examples from the book, from theauthor and so rather than, rather than forcing people to read an entire bookand hoping that everyone will understand the core concepts and and be alignedaround them, what we found is people won't read the entire book for the mostpart.

00:04:43 Jonathan Munk

And and so then it makes it really difficult to actuallyhave an impact. And So what we do is we turn those books into smaller lessons,bite sized pieces of information and then you can bring your team along as theydo that. So as you jump.

00:04:58 Jonathan Munk

Even Jody, I agree with you. Atomic habits is an all timefavorite. There's a reason why it persists as one of the most popular titles onon our platform as well. When you log in to to, to book Club, there's reallytwo main ways that you can use the platform and I'll talk about the 1st.

00:05:18 Jonathan Munk

The first now which is.

00:05:20 Jonathan Munk

Is informal self-directed kind of organic learning, so we'lltalk about that first and then we'll talk about the other way to use it, whichis in formal programs that you might want to develop for.

00:05:33 Jonathan Munk

Your team.

00:05:34 Jonathan Munk

So.

00:05:37 Jonathan Munk

When you log in to book club, you see on the top there's afew different ways that we organize the content. The 1st is of course thebooks, right? So from any of the titles you can quickly jump in.

00:05:52 Jonathan Munk

Right into those books and participate in. Read throughthose lessons at any point in the process. We have them organized by theme andby topic and by skill and area of expertise. So it makes it really easy to findwhat you're looking for. So we have some that are specific to professionaldevelopment or successful teams.

00:06:11 Jonathan Munk

Or, you know, popularity as well as the ones that are new,lots of different ways to kind of find and discover new things. And that's asort of easy way to just jump in for those who are curious and rabid andautodidactic that want to just find something and are hungry to learn anddevelop themselves.

00:06:29 Jonathan Munk

We, as I mentioned.

00:06:32 Jonathan Munk

We break down the books into micro lessons and we call thoselessons sparks. Each one is 2 to 5 minutes on average. They are text, they areimages, some have video where we've actually sat down with authors and done indepth videos, interviews. They also are audio enabled, so any of the lessonsyou can.

00:06:54 Jonathan Munk

You can consume on a desktop on a mobile app. Uh. Uh throughthrough uh. Any other platform that you want to as well so.

00:07:04 Jonathan Munk

All of those lessons are available, and you can almost thinkof this as like the Spotify for books, right? You can listen to an album as itwas recorded on Spotify. You can also listen to a single song, and it's thesame thing.

00:07:18 Jonathan Munk

With book club.

00:07:19 Jonathan Munk

You can consume one lesson at a time and you don't have towade through the entire.

00:07:25 Jonathan Munk

Content of the book if you.

00:07:26 Jonathan Munk

Don't want to that way.

00:07:29 Jonathan Munk

The other way that we organize content on the platform iswith playlists, so playlists are just like you would think with an, with a,with a song or an audio platform.

00:07:40 Jonathan Munk

You can listen to an album all the way through. You cancreate your own playlist of your own favorites based on your own theme usinglots of different resources, and you can do the same thing.

00:07:51 Jonathan Munk

With the book.

00:07:52 Jonathan Munk

Club. So every book is its own playlist of lessons, but youmight want to curate something that's specific to you and your organization.

00:08:00 Jonathan Munk

Or that an individual might find meaningful to thempersonally at at their for their own personal development. So we've built out abunch of these playlists for first time leaders, for sales, for executiveleadership, for inclusive leadership, for operations. A bunch of thesedifferent topics.

00:08:19 Jonathan Munk

And they're all pre built and and any individual on theplatform can create their own individual playlist as well. So there's just aton of ways to engage with the content. One lesson at a time. 1 theme at atime, one book at a.

00:08:35 Jonathan Munk

Time.

00:08:37 Jonathan Munk

The other tool that we have that I want to mention here isa.

00:08:40 Jonathan Munk

Discovery engine called Doctor Books.

00:08:43 Jonathan Munk

Doctor Books is a simple way for you to find resources andaccess information to help you find a resource just in time. A specific lesson,a specific need, a specific situation that an individual might want to engagewith to help them in a.

00:09:02 Jonathan Munk

Situation.

00:09:03 Jonathan Munk

So I'll I will, whoops, let me reset the chat here.

00:09:08 Jonathan Munk

Uh.

00:09:10 Jonathan Munk

Hey. Well, let me show you some of these results that havecome up.

00:09:12 Jonathan Munk

Through.

00:09:12 Jonathan Munk

The chat, so here's a few that we've searched through here.We've also got some prompts, so here's one I'm dealing with. A difficultcoworker. I'm looking for strategies on how to work better with that person soI can click that.

00:09:28 Jonathan Munk

And it's going to give me some results right away.

00:09:32 Jonathan Munk

That.

00:09:33 Jonathan Munk

Address that specific situation and that chat is ongoing, soI can ask more questions. I can engage deeper and it will get better and betterand better with those recommendations, so here it's asking about specificbehaviors so I can go in and I can chat about my specific situation and thoserecommendations will get better and better for the sake of time, we won't gothrough an entire experience.

00:09:54 Jonathan Munk

Today, but suffice to say, it will give you recommendations.

00:09:59 Jonathan Munk

And those recommendations are not just a book. They are aspecific lesson from a specific book that are specifically matched to thatsituation. So it just allows you to jump right in to any given situation. Andhere's one on how to deal with workplace conflict. It's a little bit of asnippet.

00:10:19 Jonathan Munk

To give you some information about that principle, and I canbookmark that lesson. I can even add it to my own personal playlist so I couldgo in and say ohh here's one I wanna put in my personal growth list and I canadd it. And now it's there. It's safe for me. I can access it and.

00:10:38

Time.

00:10:39 Jonathan Munk

So all of those are ways that I can engage with the platformfor the informal self-directed learning. Everyone on the platform has their ownprofile, so that means I can share a little bit about myself. I can followdifferent authors. I can create my own virtual library of things that allows meto.

00:11:00 Jonathan Munk

Come back to that are maybe meaningful or.

00:11:02 Jonathan Munk

Important to me.

00:11:03 Jonathan Munk

I can also create my own playlist as I mentioned so I cancreate one for myself. I can create one that I share with someone else. MaybeI'm working on something with an employee.

00:11:15 Jonathan Munk

Who is new to the organization and we're working on helpingher become prepared to be a people manager someday. We can have a mentoringprogram that we develop using a playlist and and share that and work togetherand kind of go through that experience together.

00:11:34 Jonathan Munk

The last thing I'll show you is just the lessons themselves.So the lessons.

00:11:39 Jonathan Munk

Are multimedia, multimodal and very flexible? Each one has athe same type of.

00:11:46 Jonathan Munk

Structure where we.

00:11:47 Jonathan Munk

First, talk about the core concept, and then wecontextualize that concept. Why does this matter? And then we help youunderstand how to think about applying and practicing that particularprinciple.

00:11:58 Jonathan Munk

So they're mobile friendly, they're built to be very easy toconsume. I can scroll through one slide at a time to understand theinformation. I can share it. I can bookmark it, I can add it to my playlist. Soif I want to consume something really interesting and then I want to share thatout with someone else, I can.

00:12:18 Jonathan Munk

So that's the informal side of the.

00:12:20 Jonathan Munk

Platform.

00:12:21 Jonathan Munk

You'll notice down here we have these clubs that we've builtout.

00:12:26 Jonathan Munk

And this is where we get into the formal part of the learningplatform and and really excited to share some of these features with you aswell. So if I come in here and I manage the organization, you can set up yourorganization in the same way you can put in who the organization leader is. Youcan add different members to that.

00:12:46 Jonathan Munk

I can I have a profile I can add basic profile informationhere and then I can start my clubs inside my organization.

00:12:57 Jonathan Munk

A. Let's go ahead and create one right now. We'll call it.Let's do one on empathy today, so empathy, Leadership Club I can put in stuffin here around what? The leadership.

00:13:08 Jonathan Munk

Club looks like.

00:13:10 Jonathan Munk

This is how we get better at.

00:13:16 Jonathan Munk

Emotional intelligence, let's say.

00:13:21 Jonathan Munk

And you then can choose how often you want those lessons togo out to your team members who are going to be part of this club, let's sayMonday, Wednesday, Friday.

00:13:32 Jonathan Munk

Once that club is created, I can go in and start to createsome structure around that club. Again, you've got your kind of informationhere.

00:13:40 Jonathan Munk

You have settings like how do do I want to allow my clubmembers to go self-paced or do I want everyone to go in a cohorted experienceyou get to choose that you choose your time zone. You choose the time of daythat you want your lessons to get sent out in, and again the days of the week.So you have total autonomy to.

00:13:56 Jonathan Munk

Side this is a once a week program. This is an everydayprogram. You decide how many weeks you want it to go and it and it and it's allset up and very easy. You can then also add different Members so you can invitepeople. You can copy an invitation link. You can import those users.

00:14:17 Jonathan Munk

Any way that you want to so it's super flexible in terms ofhow you do that. You can have one for every person in the organization. You canhave it be tied to your specific leadership program. You add whoever you wantto the.

00:14:29

Thing.

00:14:30 Jonathan Munk

The magic then kind of happens when you organize this into.

00:14:33 Jonathan Munk

To into the leadership experience itself. So this is wherewe take those lessons and structure them into a a program essentially for youand for your team. So you can see in here, it's got a bunch of dates preset,they are Monday and Wednesday and Friday and that's reflective of the.

00:14:55 Jonathan Munk

Selection that you've already chosen, so it's already readyto go.

00:14:59 Jonathan Munk

When I select an item, I then just simply search for thetype of content that I want and it will recommend different content based onthe thing that I'm looking for and and it'll start with this content. Thissparks the micro lessons, so let's just say we're going to do, let's just sayempathy.

00:15:19 Jonathan Munk

We've got radical candor. We've got leaders eat last, we'vegot Big Magic. Those are the top ones. Let's go ahead and go with radicalcandor.

00:15:30 Jonathan Munk

We add that to the profile. What it's done is automaticallyset it up so that there's a lesson going out on Monday, Wednesday and Fridayand it's all scheduled out, which means your club is going to go untilSeptember 30th.

00:15:47 Jonathan Munk

You can then say maybe I want to add some other stuff inaddition to just this one title. So what if we did something from?

00:15:58 Jonathan Munk

Daring greatly.

00:15:59 Jonathan Munk

We can choose the book.

00:16:02 Jonathan Munk

There's also some really great sparks that we've builtaround that topic, so here's the one. Here's one on the principle of the reallife mechanics of daring greatly. Let's add that lesson simply adds it to that.I can decide I want that one to go first, or I want the other one to go first.Very flexible.

00:16:20 Jonathan Munk

And very easy.

00:16:22 Jonathan Munk

I can add as many other resources as I want to thisexperience.

00:16:27 Jonathan Munk

And it allows me to simply just add different items and Ican make this as long or as short as complex or as simple as I.

00:16:38 Jonathan Munk

Want it to be?

00:16:39 Jonathan Munk

So you have total control over the size and the.

00:16:42 Jonathan Munk

Shape of this program.

00:16:44 Jonathan Munk

The other really cool thing is activities, so the lessonsare very powerful. They are very good, but it's also helpful to align your teamaround the principles that you're teaching and walking through together as ateam. So we've built out a bunch of different experience tools that you canthen bring into your experience.

00:17:05 Jonathan Munk

If you want to.

00:17:07 Jonathan Munk

One I like to always start with is a baseline survey. Abaseline survey lets you.

00:17:14 Jonathan Munk

Basically, get information right up front around what peopleunderstand at the beginning of an experience. So maybe we'll ask a fewquestions. Maybe we can say this is a strongly agree versus strongly disagreequestions. So I can say we have.

00:17:33 Jonathan Munk

Strong trust on this team.

00:17:38 Jonathan Munk

Save that question.

00:17:39 Jonathan Munk

That now becomes part of that baseline survey. You can addmore questions. You can customize those questions. You can change the order ofthose questions as well. That's your baseline survey question. And then I havemy follow up as well.

00:17:56 Jonathan Munk

So I can put this at the very end and you can ask the samequestions at.

00:18:01 Jonathan Munk

The end.

00:18:03 Jonathan Munk

Hey, how is our trust level now across the organization? Sovery simple, very straightforward. That's a really cool way to just gauge thechange in attitudes, change and understanding that happens over time on theplatform. You can also add takeaways so you can prompt people to say what areyou taking.

00:18:23 Jonathan Munk

From this.

00:18:26 Jonathan Munk

What are you taking from this particular lesson today? Whatis the most important take away from the concert from this book? You can makeit required you can allow them to choose their own, or you can have a presetnumber of responses you can allow them to see each other's responses as well.So all of those are part of the process.

00:18:45 Jonathan Munk

So you can do that as well.

00:18:48 Jonathan Munk

I'll just run through some of these other activities so youcan see what the other ones are. Here's an open, open-ended one on share yourthoughts. Here's a team. Here's one on team brainstorming. So this is apowerful way to to prepare a prepare for a live conversation. So you might say,hey, tell us what you're taking away from this book.

00:19:08 Jonathan Munk

Or you could say what are the things that you think we needto do now that we've understood this principle? What should we do differentlyacross this team? Let's come up with some ideas together that can be one of theactivities you can have an assessment at the end and say.

00:19:22 Jonathan Munk

How did this experience work for you? Did it work? Did youfind it engaging? Was it the right shape? Was it too long? Too short? All ofthose things pause and reflect as a really powerful one. Tell us what you're takingaway from this information so you can Add all of these activities into thisdynamically. Again, any shape and size.

00:19:43 Jonathan Munk

Some of the clubs that we do have 1020 thirty people inthem, some of the clubs that we administer have thousands of people in them.

00:19:52 Jonathan Munk

And so they're very flexible and you can run them as complexand as long or as short and simple as you want that to be. So a typicalduration is 6 to 8 weeks. Some of those clubs go six months. We have a coupleof clients that are doing year long programs using the platform. And book Clubis actually the core where book club is actually the core technology to drivethe.

00:20:13 Jonathan Munk

Leadership programs themselves.

00:20:16 Jonathan Munk

You can also, as you're editing, preview the club experienceand so.

00:20:22 Jonathan Munk

You can see on the right hand side, here's everything thatthe club is going to do. This little green line indicates whether you allowpeople to move ahead or not in the platform, so choose to not let people moveahead on their own. They're not going to be able to access anything until thenext date is opened.

00:20:34 Jonathan Munk

If.

00:20:42 Jonathan Munk

So you control, you can control how fast people move throughthis stuff. You can also decide you want to let people go on their own and dotheir own pace, but this allows you to see here's the information we havestrong trust on this team. Ohh. Absolutely yes we do.

00:20:58 Jonathan Munk

Just this this thing. I don't know what that is and then youcan so you go through these questions this way, right. And then you can go intothe lesson. Ohh, this is the conversation.

00:21:11 Jonathan Munk

There is a lesson. So a lesson is very simple. It is. Hereis the lesson that we added around the real life mechanics of daring greatly. Alittle quote.

00:21:22 Jonathan Munk

Here's the big idea for the day.

00:21:26 Jonathan Munk

Vulnerability every day.

00:21:29 Jonathan Munk

Eat or be eaten. Combating scarcity and shame. You'll noticeright here on the corner. There is a play button. I won't do that for the sakeof the technology and how that sometimes works with audio. But you can playthese lessons so you can listen to them and read them at the same time. Or youcan just listen to them. Or you can just read them. Very flexible.

00:21:49 Jonathan Munk

Again, very simple, built for mobile and handy for peoplewho are not behind a desk all day or who want to do their learning on theircommute or on the train or whatever that needs to be.

00:22:00 Jonathan Munk

So very very simple with those few clicks you are ready, theclub is ready to go once you hit ready, it sends out the invites. Those lessonsget delivered in a few different ways. You can have them delivered.

00:22:18 Jonathan Munk

Through e-mail.

00:22:20 Jonathan Munk

Right to the inbox, which is the most typical way thatpeople consume them. They get a notification that says your lesson is ready forthe day. Click here to read it. They click, they they they can automatically belogged in to the platform through single sign on and they can engage with thelesson and then they're done.

00:22:36 Jonathan Munk

Another thing that we can do is deliver that contentintegrated through your learning management system. We use SCORM cloud so wecan push this content into your LMS. We can also deliver the content throughMicrosoft Teams or Slack or any of the other tools just like it. So veryflexible in terms of delivery.

00:22:56 Jonathan Munk

And we're really just trying to meet the learners where theyare and make it really simple and and and easy to engage that way so.

00:23:04 Jonathan Munk

That's the platform high level quick quick overview. Onething I will just as we're waiting for some of these questions to come in andI'll read through some of these and and Alexandra, you can help me if there'ssome as well to to address, but really quickly.

00:23:24 Jonathan Munk

If you'd like some more time with.

00:23:27 Jonathan Munk

Me.

00:23:28 Jonathan Munk

You can scan that code and I'm happy to jump on a call withyou and dig into some more detail. We also have created a coupon code for youto try out Book Club.

00:23:39 Jonathan Munk

For 30% off the code is ATD Demo 30. You just use that codewhen you're creating an account. You can jump in. You can try this on your own.You can add a few people you don't need to talk to anybody.

00:23:52 Jonathan Munk

If that's not.

00:23:53 Jonathan Munk

Your your style. So with that I'll. I'll pause there and andAlexandria, let me know what.

00:23:59 Jonathan Munk

Questions we have here.

00:24:01 Alexandria Clapp

Yeah, awesome. Thanks.

00:24:03 Alexandria Clapp

Does the club have the option to actually?

00:24:06 Alexandria Clapp

Read the book.

00:24:07 Alexandria Clapp

Through the platform, if you wanted access to the full bookas well.

00:24:11 Jonathan Munk

Yeah. So we do have partnerships that allow us to sendphysical books out to club participants. So if that's something that you wouldlike to do, we're happy to facilitate that.

00:24:23 Jonathan Munk

The platform is not an e-reader, it is just this. Whatyou've seen today. But we do have some users do the reading as well as themicro lessons I would say.

00:24:38 Jonathan Munk

About 90% of our users do not also read the book. The oneswho do tend to start with the lessons and then they say wow, that was reallycool. I want to dive deeper and then they actually read the book afterwards.

00:24:52 Alexandria Clapp

Great. We have a couple of questions about LMS's andintegration. So for folks who have an existing LMS, is there integrationcompatibility? What does that?

00:25:03 Jonathan Munk

Look like it will depend on your specific version, like thespecific way that you want.

00:25:12 Jonathan Munk

Content to live and breathe.

00:25:14 Jonathan Munk

But we're pretty good at building and integrating thecontent in the way that makes the most sense for the users.

00:25:21 Jonathan Munk

And and any scorm cloud I see, there's a question on allLMS's. I mean there's.

00:25:28 Jonathan Munk

Like.

00:25:29 Jonathan Munk

2500 LMS's so I can't say all but any any LMS that supportsSCORM cloud we can integrate with. So very flexible that way.

00:25:40 Alexandria Clapp

Cool. And then in terms of paying for, but how does it work?Is it by how many people are enrolled in a club at one time or is it by uniqueusers or within a year, can you kind of give a overview of what that looks likeexactly?

00:25:57 Jonathan Munk

Yeah, sure. So we have two ways, two ways that you can usebook club. One is on a per member per year model and depending on the number ofpeople dictates the price, but it's fairly affordable and.

00:26:13 Jonathan Munk

So what that means is that you could have 50 people on theplatform and you can have them be part of as many clubs as you want. They allget access to all of the content. They have unlimited clubs. You can doanything that you want with those with.

00:26:25 Jonathan Munk

Those 50.

00:26:25 Jonathan Munk

People, we also have another model that is an org wide modelthat's a little bit more.

00:26:32 Jonathan Munk

Aggressive on discounting and just allows everyone to haveaccess to everything, whether it's the informal stuff or the formal stuff, andyou can decide who you want to give access to the formal programmatic tools inthe clubs or just the informal stuff and it's all one price for the entireorganization.

00:26:53 Alexandria Clapp

Great. And it looks like there's a lot of off the shelf likeready to plug and play type of curated.

00:27:04 Alexandria Clapp

Not forgetting what the the name is that we're calling them,but.

00:27:08 Jonathan Munk

That's sparks, yes, yeah.

00:27:10 Alexandria Clapp

Yeah. So is that for for folks who are interested, but mightalso want to take advantage of?

00:27:16

Was.

00:27:17 Alexandria Clapp

Not reinventing the wheel, it sounds like there's stuffavailable, and then what's the?

00:27:23 Alexandria Clapp

What does it look like for how often those are updated?

00:27:27 Jonathan Munk

Yeah. So we add new titles literally every day, every day weadd new titles to the catalog. We're at thousands of titles on the catalog.We're a TD is a partner of ours. And so the a big chunk of the ATD catalog iscoming onto the platform as well.

00:27:44 Jonathan Munk

And so everyone has access to all of that. Every book isbroken down into its lessons. A lot of people just take them as they come thatway. We've pre built a bunch of those playlists that you saw. All of those areavailable. So you literally could run a program and have it set up.

00:28:03 Jonathan Munk

In 15 or 20 minutes, it probably takes you more time togather the e-mail addresses than anything, and you could run it off one of thepre built books and have it up and running in one day easily.

00:28:22 Alexandria Clapp

Awesome.

00:28:25 Alexandria Clapp

And we've had a couple of questions about showing one of themicro lessons I know you mentioned that might be hard to to play one with audiosettings, but.

00:28:37 Alexandria Clapp

Getting another peek at that.

00:28:38 Jonathan Munk

Yeah. So the lessons themselves are exactly what you seehere. So atomic habits is broken down into these 10 or 12.

00:28:47 Jonathan Munk

Here's this is an example of one of the lessons, so it's gota video you can play. It's got this text that you can see. You swipe to go fromone part of the lesson to the next very, very lightweight 2 to 5 minutes is thewhole is the whole lesson. I can play this I'll test.

00:29:05

Jamesclear.com.

00:29:05 Jonathan Munk

It and see.

00:29:07

What began as a small win, reading one chapter, running one.

00:29:10 Jonathan Munk

Mile. So you can listen to it. Watch it, read it. And thisis it. This is the very simple and lightweight. Some of the lessons have.

00:29:20 Jonathan Munk

Of video, as I mentioned, just embedded in them and then andsome of them have stuff that we've built out specifically with authors, so.

00:29:30 Alexandria Clapp

Cool. As someone asked a question about, for example, dareto lead has existing programs associated with their books. Is that somethingthat comes into play if you're doing the dare to lead micro lessons and then anadditional question, who creates these micro lessons?

00:29:48 Jonathan Munk

Yep. So we partner with authors and publishers to create thecontent.

00:29:52 Jonathan Munk

And so we make sure that it's representative of what theauthor intended the content to be and the the answer to the first part of thequestion is, sometimes it depends on the relationship that we have with anygiven author. Some of them we've done very specific things for, and we'vepulled some of their programmatic.

00:30:14 Jonathan Munk

Consulting materials and things in some of them we don't. Soit's a it's not a All in all or nothing it's it's a case by case.

00:30:23 Alexandria Clapp

Great. Well, we are officially out of time. Some next steps,maybe we can share your contact info and the discount code again for folks whowant to follow up with you. And thank you again, Jonathan, this is great to seeinside scoop of Book Club.

00:30:42 Alexandria Clapp

And thank you for all of our attendees for joining us andsharing great questions this afternoon.

00:30:48 Jonathan Munk

Thanks so much everybody. It's been great to be with you.Hope to hear from you soon.

00:30:54 Speaker 3

All right. This was great. Thank you, everyone. This actuallyconcludes today's demo cast. Thank you all for attending. The recording will beavailable at webcast.td.org. We will send all registrants and e-mail tomorrowwith that link. And please visit I vent calendar to sign up for future webcast.

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