Spark #

The Working Backwards Process (opt c)

Spark #
The Working Backwards Process (opt c)
What We're Talking About

The principle we're discussing

In this Spark, you'll understand the Working Backwards process and how one technique, PR/FAQ, can be used. One of the key elements of Amazon’s “working backwards”  framework is one in which Amazon employees (known as Amazonians) draft a press release and an FAQ document for any major product or initiative.

Why it Matters

Why this principle is important and matters to you

Companies live or die based on their ability to innovate and create products or services that address a pain point for customers or clients. Amazon has clearly found product-market-fit time and time again, and how they achieve it has everything to do with how they approach each initiative.

How You Can Use It

This provides practical ways to apply learnings from this Spark

The application of the PR/FAQ is fairly straight forward, though the execution might involve multiple drafts and your own trial-and-error. If your company or organization has an idea for a new product, new initiative, etc. –  this might be the perfect opportunity to write a press release and FAQ document that puts a finer point on what you’re trying to accomplish, while troubleshooting potential snags. 


An opportunity to reflect on yourself and/or your team and how you can apply these insights

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