Spark #

The Working Backwards Process

In this Spark, you'll understand the Working Backwards process and how one technique, PR/FAQ, can be used. Start with the customer and work backwards – harder than it sounds - but a clear path to innovating and delighting customers.

Spark #
The Working Backwards Process
What We're Talking About

The principle we're discussing

Hear what the Working Backwards process is from authors Bill Carr & Colin Bryar:

Why it Matters

Why this principle is important and matters to you

This process matters because it approaches problems customer first--and, companies live or die based on their ability to innovate, and create products or services that address a pain point for customers or clients. How Amazon has achieved product market fit, and thereby success, has everything to do with how they approach each initiative.

The Working Backwards Process puts the customer first.

How You Can Use It

This provides practical ways to apply learnings from this Spark

You can apply the Working Backwards Process with a technique called a PR/FAQ: Press Release & Frequently Asked Questions.

Learn what this technique is:

Understand why the PR/FAQ technique is valuable to you individually, and as an organization:


An opportunity to reflect on yourself and/or your team and how you can apply these insights

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