The principle we're discussing
Why do some companies thrive under pressure while others struggle?
In 1971 Southwest Airlines was at risk of running out of money. To make ends meet, they had to sell one of their planes, leaving them with one less aircraft to cover their full schedule. Rather than suffer delays, loss of morale, and loss of brand trust, Southwest developed the “ten-minute turnaround” which became a competitive advantage and differentiated their brand over time.
Check out their commercial promoting this turnaround time:
Southwest’s company culture centered on trust, and that trust paid off when they empowered their employees to innovate and take risks, and in return when their employees stepped up to the challenge
Why this principle is important and matters to you
Companies too often focus on the WHAT.
They succumb to pressure to copy competitors, give employees tasks to complete instead of goals to reach, and don’t trust their teams to reach beyond what they are instructed to do. But we see time and again that innovation requires something more–the combination of trust, autonomy, and pressure that lets you see opportunity and execute on it.
This provides practical ways to apply learnings from this Spark
Think about something you rely on at work or at home, and then imagine it changed. Maybe there is a new competitor in your market, or a supply shortage, or an exciting opportunity you want to capture. Staying true to your team and company’s “why”, how would you adapt? Resilience requires a combination of:
Which of these exist? Which need work?
An opportunity to reflect on yourself and/or your team and how you can apply these insights