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Why We Act

Learn from a professor in Psychology how to challenge your mental models and fight your biases.

Guided by the author,

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Catherine A. Sanderson

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Guided by the authors,

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Why We Act

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We sometimes hear about everyday heroes riding to the rescue when they see an innocent person suffering or being harassed. But most bystanders don't intervene. Author Catherine Sanderson explores social psychology and neuroscience to explain why we so often fail to act. Get even more insights from Catherine on the cutting-edge research she performed and find out some of the most effective ways to change these controversial social norms.
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<club-landing-h3>The Story<club-landing-h3>

<club-landing-paragraph>Catherine talks about the strategies and skills included in Why We Act and offers three distinct causes for why most people don’t take action.<club-landing-paragraph>

<club-landing-h3>Defining Core Terms<club-landing-h3>

<club-landing-paragraph>Catherine defines the term “moral rebel” and provides an example of pluralistic ignorance. She also dives into the causes and perpetuating factors behind toxic masculinity.<club-landing-paragraph>

<club-landing-h3>The Studies Behind Why We Act<club-landing-h3>

<club-landing-paragraph>Catherine delves into the results of the Milgram Shock Obedience Study.<club-landing-paragraph>

<club-landing-h3>Personal Research and Broader Studies<club-landing-h3>

<club-landing-paragraph>Catherine elaborates on some of the most effective ways to change social norms and correct misperception, citing a Yale study on the best methods to increase voter turnout.<club-landing-paragraph>

<club-landing-h3>Why We Don't Act<club-landing-h3>

<club-landing-paragraph>Catherine explores what leads seemingly good people to do bad things. She explains the concept of “deindividuation” and how groups can profoundly impact individual behavior.<club-landing-paragraph>

<club-landing-h3>Why We Act<club-landing-h3>

<club-landing-paragraph>Catherine discusses the power of “pre-thought” to prepare for action when the time comes and explains the neuroscientific reason people are more likely to conform than stand out from the group.<club-landing-paragraph>

<club-landing-h3>Bullying and Bystanding<club-landing-h3>

<club-landing-paragraph>Catherine debunks the common myth that financial success requires cutting corners and advocates for ethical leadership over codes of silence. She also expounds on effective bullying prevention programs.
<club-landing-paragraph>

<club-landing-h3>How to Become Moral Rebels<club-landing-h3>

<club-landing-paragraph>Catherine explains three ways we can all foster our own inner moral rebels.<club-landing-paragraph>

<club-landing-h3>The Bigger Picture<club-landing-h3>

<club-landing-paragraph>Catherine discusses the human tendency to divide people into both good and bad or right and wrong. She also speaks about the roles of authorities to model courageous behavior.<club-landing-paragraph>

<club-landing-h3>Personal Motivations<club-landing-h3>

<club-landing-paragraph>Catherine explains her motivation for writing Why We Act and her decision to write the book in the first person.<club-landing-paragraph>

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